Configuring Google Analytics & Google Adwords Settings
To effectively use Pasilobus Google Analytics with Google Analytics 4 (GA4), there are some specific configurations that you need to make within your GA4 settings after you installed Pasilobus Google Analytics to your Shopify store. This guide provides step-by-step instructions on how to do so.
Step 1: Enable Enhanced Measurement
Navigate to your GA4 property settings. Find 'Data Streams' and select your website's data stream. Under 'Enhanced Measurement', make sure all options are turned on. This feature will enable GA4 to track key interactions on your website.
Step 2: Configure Unwanted Referral Domains
One of the common issues in GA4 is self-referrals, which are instances where your own domain is listed as a referral. To avoid this, you need to exclude your own domain and Shopify's checkout domain from the referrals list.
Go to 'Admin' and select 'Tracking Info' under the 'Property' column. Then, click 'Referral Exclusion List' and add your domain (yourstore.com) and 'checkout.shopify.com' to the list. This will ensure that visits from your own site and Shopify's checkout page aren't counted as referrals, providing you with more accurate data.
Step 3: Link Google Ads to Google Analytics
To get the most out of your data, it's crucial to connect your Google Ads account to GA4. This allows you to see how your ad clicks lead to customer activity on your website.
To do this, go to 'Admin' in GA4 and select 'Google Ads Linking' under the 'Property' column. Click on '+New Link Group', select the Google Ads accounts you want to link, and follow the prompts to complete the process.
After setting up, make sure to navigate to your Google Ads account and enable 'Auto-tagging' to allow GA4 to capture Google Ads information.
Step 4: Integrate with Pasilobus Google Analytics
Once you've properly configured your GA4 settings, you can connect it to Pasilobus Google Analytics. Open the app from your Shopify admin dashboard and follow the prompts to link your GA4 property.
It might take some time for GA4 to start gathering and displaying data, so don't worry if you don't see anything immediately. Properly setting up your GA4 ensures Pasilobus Google Analytics can provide you with accurate, valuable insights about your store's visitors and their behavior.
Step 5: Add Google Analytics Conversion Event to Google Ads
Connecting your Google Analytics conversion events to your Google Ads account allows you to track and optimize your ads for conversions - the actions you want users to take on your website.
To do this, follow the steps below:
Step 1: Enable Enhanced Measurement
Navigate to your GA4 property settings. Find 'Data Streams' and select your website's data stream. Under 'Enhanced Measurement', make sure all options are turned on. This feature will enable GA4 to track key interactions on your website.
Step 2: Configure Unwanted Referral Domains
One of the common issues in GA4 is self-referrals, which are instances where your own domain is listed as a referral. To avoid this, you need to exclude your own domain and Shopify's checkout domain from the referrals list.
Go to 'Admin' and select 'Tracking Info' under the 'Property' column. Then, click 'Referral Exclusion List' and add your domain (yourstore.com) and 'checkout.shopify.com' to the list. This will ensure that visits from your own site and Shopify's checkout page aren't counted as referrals, providing you with more accurate data.
Step 3: Link Google Ads to Google Analytics
To get the most out of your data, it's crucial to connect your Google Ads account to GA4. This allows you to see how your ad clicks lead to customer activity on your website.
To do this, go to 'Admin' in GA4 and select 'Google Ads Linking' under the 'Property' column. Click on '+New Link Group', select the Google Ads accounts you want to link, and follow the prompts to complete the process.
After setting up, make sure to navigate to your Google Ads account and enable 'Auto-tagging' to allow GA4 to capture Google Ads information.
Step 4: Integrate with Pasilobus Google Analytics
Once you've properly configured your GA4 settings, you can connect it to Pasilobus Google Analytics. Open the app from your Shopify admin dashboard and follow the prompts to link your GA4 property.
It might take some time for GA4 to start gathering and displaying data, so don't worry if you don't see anything immediately. Properly setting up your GA4 ensures Pasilobus Google Analytics can provide you with accurate, valuable insights about your store's visitors and their behavior.
Step 5: Add Google Analytics Conversion Event to Google Ads
Connecting your Google Analytics conversion events to your Google Ads account allows you to track and optimize your ads for conversions - the actions you want users to take on your website.
To do this, follow the steps below:
- Log in to your Google Ads account.
- Click the tools icon in the upper right corner of your account.
- Under "Measurement", click "Conversions".
- Click the blue plus button "+".
- Choose the "Import" option from the options presented.
- Select "Google Analytics 4" and then click "Continue".
You'll see a list of Google Analytics actions that you can import into Google Ads. Check the boxes next to the actions you want to track as conversions.
Click "Import and Continue".
Now, these conversion events will be tracked in your Google Ads account, allowing you to better understand how your ads lead to valuable customer actions.
After completing these configurations, you're now equipped to optimize your Google Ads campaigns with conversion tracking. This not only helps you understand how your ads lead to valuable customer actions, but also allows you to make informed decisions to enhance your campaign performance. With Pasilobus Google Analytics and these Google Ads integrations, you can get the most out of your eCommerce efforts.