How to create & track custom events?

⚠️ Custom Events are available on Premium Plan

Pasilobus Google Analytics allows users to create custom events for Google Analytics without any coding experience. With this feature, users can track specific actions on their website or application and gain insights into user behavior.

What type of events can you track?
Currently you can create custom events for one of the following actions:

page visits
To create a custom event for page visits, you will need to define a URL. When a visitor lands on the page that is defined in the URL, the Pasilobus Google Analytics app will send the custom event signal to Google Analytics. This allows you to track specific page visits and gain insights into user behavior on your website or application.

clicks
To create a custom event for clicks, you will need to define a button or link using class or ID values. When a visitor clicks on the defined button or link, the app will send the custom event signal to Google Analytics.

form submissions
To create a custom event for form submissions, you will need to define a form using class or ID values. When a visitor submits the defined form, the Pasilobus Google Analytics app will send the custom event signal to Google Analytics.

To create a custom event in Pasilobus Google Analytics, follow these steps:

Go to the Pasilobus Google Analytics app dashboard and click on "Custom Events". Add "New Analytics Event".

Custom Events


Select an event category, action, and label. Customize the event parameters to fit your needs.

Create a custom event


Parameters
In Google Analytics, when tracking an event, you must specify an "event category", "event action", and "event label" parameters.
  • The "event category" is a broad categorization of the event, such as "button click" or "form submission".
  • The "event action" is a specific description of the event, such as "add to cart" or "submit form".
  • The "event label" is an optional parameter that provides additional context or information about the event, such as the specific button or form that triggered the event. These parameters allow you to organize and analyze your event data in a meaningful way.

Here is an example:
  • Event Category: Button Clicks
  • Event Action: Orange T-Shirt Click
  • Event Label : bottom button

You can use any values here and change them later.

Filter by URL
You can filter events by URL address and ensure that they are captured on a specific URL.